Ashley James is a presenter and DJ, who first began her career aged 16 after gaining work experience at BBC Radio Cumbria. Ashley went on to present her award-winning radio station at the University of Nottingham, before securing a regular slot on Hoxton Radio allowing her to mix work with pleasure producing her own show which fuses hip-hop, R&B and grime. Ashley featured an array of special guests on the show including G Eazy, Raye, Mabel, Lethal Bizzle and Mario. Ashley has also presented a guest show on Rinse FM.
Ashley has worked in front of the camera as a Digital Presenter for Channel 4’s Hollyoaks’ as a host for their ‘Slice of Summer’ series. Ashley has held numerous presenting roles for the Clothes Show Live interviewing the likes of The Vamps and Henry Holland as well as presenting backstage at the X Factor. She presented a twelve-episode series on Pop Girl TV and has also held panel roles on Channel 5 The Wright Stuff and Big Brother’s Bit on the Side with Emma Willis.
After building an impressive social media following, Ashley uses her platforms to discuss topics such as body confidence, dating, travel, fashion and beauty tips and secrets as well as documenting her busy work schedule.
Ashley is an advocate for honest social media and so is very passionate about not utilizing face tune, or re-touching on all of her images to help in empowering her followers to feel good in their own skin and to not be deceived by the over-edited and heavily filtered reality of social media.
As part of Ashley’s modelling credentials, she recently featured in a campaign with Sloggi x Vice Magazine focusing on body confidence and empowerment which involved no re- touching. Ashley has also modelled for River Island, Bic Soleil, PETA, George Swimwear, and Jeans for Genes.
2018 saw Ashley join Celebrity Big Brother as part of their Line-up for their “Year of the Woman” series, celebrating 100 years since women won the right to vote. After securing a position in the show’s semi-final, Ashley won the hearts of the nation inspiring young women to believe in themselves through using her voice to passionately discuss issues such as feminism, body confidence and sexism experienced in her industry.
Ashley DJ’s alongside Model and BFF Charlotte De Carle as part of the DJ duo “Bittersweet DJ’s” who have provided the beats for brands such as Dior, Jimmy Choo, Gigi Hadid x Maybelline UK launch, Coca Cola alongside Nick Grimshaw, Missguided, Samsung, Rimmel, Clinique, Heidi Klum’s clothing launch in London as well as travelling to Dubai, Cannes and Ibiza.
The dynamic duo has firmly cemented themselves as one of the UK’s most sought-after fashion DJ’s performing at the likes of The Glamour Awards, Cosmopolitan Fashion Fest and a Notion Magazine VIP party as well as featuring in multiple publications including Notion, 1883 and Debut Magazine. Bittersweet DJ’s are also the official DJ’s for Eva Longoria’s charity, the Global Gift Foundation, which has seen them perform all over the world including Spain and Dubai.