Doctor Erica is a GP trainee with an interest in dermatology, as well as a content creator specialising in evidence-based skincare, aesthetics, nutrition, and preventative health. Alongside her clinical career, she has built an online platform dedicated to improving public health literacy - particularly among young women.

Through Instagram and TikTok, Doctor Erica creates engaging, educational content that demystifies medical and skincare topics, debunks viral health misinformation, and translates complex science into accessible, trustworthy advice. Her medical background allows her to deliver brand campaigns with a high level of credibility and safety awareness.